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10/26/2002

Not Just A Living

"Being a lifestyle entrepreneur is not so much about being in business as it is being you," writes journalist Mark Henricks in his lovely new book, Not Just A Living: The Complete Guide to Creating A Business That Gives You A Life, from Perseus Books. This guide for budding entrepreneurs straddles a fundamental challenge for books for this audience. How do you address both the dynamic personal element of this process while answering the myriad and often generic questions that face all entrepreneurs? Henricks recognizes that starting a business engenders two simultaneous learning processes. Individuals must develop literacy with the business process itself, while developing a personal understanding of what you care about, what you’re good at, and so forth. And success stems from mastery in both areas.

Henricks, a veteran journalist in this field, addresses this dual learning curve by grounding much of Not Just A Living in his own experience. He writes about the choices he has faced in going solo, becoming a successful owner of his writing in the market. His book does an excellent job of sharing a wealth of instructive information for budding lifestyle entrepreneurs. He tells great stories. He provides spot-on information on everything from using technology to mastering your balance sheet. For folks early in the process of starting up a biz, I recommend it highly.

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These are not the dramatic entrepreneurial tales that end up on the cover of Forbes. Still, when Henricks was in Boston recently, he was invited to address professor Andrew Zacharakis's entrepreneurship class at the Arthur M. Blank Center for Entrepreneurship at Babson College in Wellesley. 'The students were definitely interested in hearing from him,' Zacharakis said. 'Part of it may be post-September 11th mentality, part of it may also be the recession, but there's definitely more interest in creating companies that deliver more of what students want out of life. Students are thinking about that more.'" --From the article by D.C. Denison

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HOME

THE BOOK

Read or print the Intro and Chapter 1 .

Read some book reviews at Inc, 1-800-CEO-READ, and the Miami Herald.

Read the publisher's press release.

Visit the companies that Tom discusses in the book

Hear a recent lecture by Tom on the Startup Garden

STARTUP RESOURCES

Read about other books and web sites about starting your own business.

TOM'S WRITING

Just Managing – articles that Tom wrote for The Industry Standard and some Business Articles written for Inc., Fortune Small Business, Harvard Management Update, and other places.

ABOUT TOM/CONTACT

BUY THE BOOK

To buy directly from me, simply go to Paypal and send 15 bucks to Tom@startupgarden.com. I'll take care of the rest. If you have any questions, email me at that address.